IDEAS.
STORYTELLING.
IMPACT.

Crafting ideas people actually remember.

Over the last 15+ years, I’ve helped shape campaigns for brands like Johnson & Johnson, ACUVUE, BMW, Heineken, and more, leading work across healthcare, consumer, experiential, digital, and emerging tech. No matter the category, I’m always chasing the same thing: emotionally resonant ideas wrapped in unexpected execution.

My background started in design and art direction, but evolved into leading integrated campaigns, mentoring creatives, building brand worlds, and helping teams turn ambitious ideas into real things.

I’m especially drawn to storytelling that blends humanity with innovation. AI, gaming, film craft, interactive experiences, weird internet culture, practical effects. If it sparks curiosity, I’m interested.

I also genuinely love the process. The late-night breakthrough. The dumb joke that accidentally becomes the campaign. The energy of talented people figuring something out together.

Outside of work, I’m a husband, dad, animal lover, occasional hiker, and someone who spends far too much time obsessing over movies, title sequences, and why certain ideas stick with people forever.